AI Search.

How AI search actually works, and how to measure and win a place in it.

Your Brand Has an AI Reputation Now

AI assistants don't list sources about your brand. They write a description of it. Here's how that description gets built, and a 20-question audit to see yours. 11 min read

OKF vs Schema: What's the Difference?

OKF and Schema.org structured data both make content machine-readable, but they do different jobs. How they compare, with code, and when to use each. 12 min read

Index Yourself: What Does an LLM Actually Know About You Right Now?

Googling yourself gave you scattered links. An AI reads every source about you and tells one story back. That story is your personal brand, whether you like it or not. 6 min read

Why Major LLM Providers Will End Up Building Their Own Search Index

ChatGPT, Perplexity, and Google are all moving off borrowed search data and onto indexes they own — and what that changes for GEO. 6 min read

How to Choose Which Prompts to Track in a GEO Tool

Buying a GEO tool takes an afternoon. Deciding which prompts actually represent buying intent is the part that takes weeks. Here is the process I use. 15 min read

Cited vs Ranked: How Discovery Economics Change When AI Answers the Question

Ranking gave you a click you could measure. AI answers give you a citation you have to earn. Here is what that swap changes about discovery. 12 min read

Measuring AI Search Visibility: A Practical Framework

Most brands cannot tell whether AI assistants mention them. A working framework for measuring it: presence, citation, position, and framing. 9 min read

What Is GEO and AEO? A Plain-English Guide to AI Search Optimization

GEO and AEO are the same practice under two names. What each one means, why the distinction is mostly noise, and what to actually do about it. 11 min read

Open Knowledge Format (OKF): Google's Markdown Standard for AI Agents, Explained

Google shipped OKF, a plain-markdown format for handing your content to AI agents. What it is, and how it sits next to llms.txt and schema. 11 min read